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The fortune at the bottom

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The Unfortunate at the Bottom of The Pyramid 2. Poverty is the lack of basic human necessities such as nutrient food, water, cloths and shelter. Poverty relates with other social, political and moral aspects of men. There is an alarming scale of global poverty, two third of the modern world population are in various levels of poverty.
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The fortune at the bottom of the org chart

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The fortune at the bottom of the org chart

Its argument was irresistible: The world's poorest people are a vast, fast-growing market with untapped buying power, Prahalad wrote, and companies that learn to serve them can make money and help people escape poverty, too. Microsoft founder Bill Gates called the book "an intriguing blueprint for how to fight poverty with profitability". BusinessWeek's Pete Engardio described Prahalad, a professor at the University of Michigan business school, as a business prophet. He was awarded honorary degrees and sought out by CEOs. Ten years later, businesses big and small continue to pursue profits at the bottom of the pyramid.
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Bottom of the pyramid

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.
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Then, in , the I. Singer Company introduced an installment plan through which buyers could pay for its machines over time. Sales tripled in the […]. Sales tripled in the first year. Singer became the first U.
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